What Is SEO?

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Search Engine Optimization, or SEO, is a fundamental part of your search engine marketing strategy, and DA Designers can help you define it.

Higher rankings in the natural (organic) listings of search engines will get your Web site more exposure to your target market if placed correctly. However, a first page position in a search engine result for a particular term doesn't mean that your site will come first for other terms. There are plenty of aspects to consider when placing a Web site within search engines and their directories, which inlcude site design and structure.

Factors for Longterm Success in Organic Rankings:

Target Marketing
The first step in search engine optimization is to determine and analyze your target. Think about all the aspects and characteristics of your main sales to determine the specific target market you should reach out to with your web site. All of your marketing efforts should be dedicated to this target market niche. Don't waste your marketing resources by trying to market every little thing that you offer because this will produce ineffective results in the search engines. You may feature all your different products and services on your Web site, but focus on and target the "real stuff" that your business has to offer.
Investigation and Evaluation
If your Web site already exists, it will be analyzed for current search engine positioning, as well as your competitors' success with the target market. Research on keywords will be evaluated according counts per month, as well as price competitiveness and relevance to your target market. The current keyword density of the pages within your site will also be evaluated and adjusted accordingly after research is complete.
Web Site Optimization
The next step in SEO is to optimize your site with your specially selected keywords. These keywords are chosen based on the research of actual searches done in the search engines, and the chosen keywords are incorporated into the body text, title tags, text links, image ALT tags, and META tags of each page of your site.

Example: If you sell furniture in Houston, you would like for the search term " Houston furniture" to appear in all of these places. Just be sure you have enough content so you don't look like you're filling your pages with unnecessary amounts of keywords.

Website Structure
The design of a website is very important to search engine spiders (crawlers). If your content is, for instance, a huge graphic image or uses Flash, these spiders can not read the web content, and your search engine marketing strategy will suffer as a result. On an optimized page, the elements of the page should be built and structured to support each other. A minimum amount of text should be available, helpful graphic images should support the text, HTML code tags should be set up on every page, etc.
Original Content
It is very important that all content on your site be original and still have your designated search terms for SEO. Content taken from another site will lower your site's rank in the search engines. PDF files, articles and newsletters are all excellent for use because most of the time they contain content that is keyword-heavy. Text that is useful, legible and high in quality should be used throughout the site to yield optimal search engine results. A site that's constantly updated with fresh material will also encourage search engine spiders to visit the site on a constant basis. Press releases and other articles are excellent for the continuous addition of new material.
Website Submission
Once you have made the adjustments for your optimized website, it must be submitted to the spiders/crawlers to be "crawled" and sent across the Internet via several output points. The search engines will then compile records of the newly indexed pages.
Popularity of Links
If your site is externally linked to other legitimate, relevant sites, its "page rank" will be higher that that of other sites, and the search engines will consider it of higher importance than one with a lower "page rank". However, link farms should still be avoided because they will lower the legitimacy of the site in the long run.

Efficient, properly executed site optimization along with frequent updates will secure optimal search engine results in both the short run and the long run. A shrewd SEO strategy coupled with a strong pay-per-click campaign will help you increase your web site's accessibility, and, as a result, your sales!