Competitive markets require a competitive edge. Buy your way to the top!
Another variable in Search Engine Marketing is Pay-per-click advertising, or PPC, which is a great way to quickly drive targeted traffic to your site. Instead of paying upfront for placing your ad on the search engines, you are only charged when someone actually clicks on your keyword-targeted advertisement. Google, Yahoo, and MSN all offer pay-per-click advertising on their search engine result pages (SERPs), and smaller search engines often show sponsored ads from one of the bigger search engines on their SERPs as well.
Just like search engine optimization (SEO) for success in the natural rankings, analysis of your target market and keyword research is definitely required before beginning any type of paid placement campaign.
Site optimization for good ranking in the natural listings takes time and is an ongoing process of adding fresh content and building links. Even if you already have a well-optimized site, there may be some additional keywords that you would like to show up for in the search engines. (It is virtually impossible to naturally optimize your site for every single keyword related to your site.) You may even want your ad to show for those extra-competitive keywords that are also poor choices for natural optimization. Pay-per-click advertising, PPC, provides a great solution to all of these problems - and it works! Paid placement enables you to buy your way to the top of the listings! Just make sure that your ad copy and your site are relevant to the search term.
Benefits of Pay-per-click
The benefits of pay-per-click advertising far outweigh the costs, which is why it is such an effective form of advertising. You get targeted traffic to your site that's looking for you. It's easily measurable (all the search engines provide conversion tracking), and it often yields a great return on investment (ROI).
So how much will this cost?
The major search engines enable you to choose a daily paid placement budget, so what you spend is entirely up to you! We provide guidance on strategically selecting terms, as well as a recommended PPC advertising budget (based on number of terms and how competitive the desired terms are). It is extremely important to have an adequate budget, and budgets can vary greatly, depending on your industry. DA Designers does not charge you a percentage of your budget, nor do we mark up individual bids on terms. Our pay-per-click services and Pay-Per-Click management are included in the cost of your monthly SEM services.
Pay-per-click is a proven marketing strategy. Call us today to talk about how a paid advertising campaign can skyrocket your listing! (800) 789-9736